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SOLAR DAILY
The Heroes of Solar
by Staff Writers
Los Angeles CA (SPX) Mar 14, 2012

CEGA effectively handles the administrative, engineering, and marketing side of things, leaving the contractor companies the freedom to operate independently and pursue their interests.

When it comes to business, where are the commemorative plaques to the ones that sweat, labored, and innovated to help the small guys? In a world where big business takes all the attention, glory, jobs, and market share - what is to become of small business? Let's take a moment to acknowledge and appreciate the small guy - businesses like you or me - amidst a sea of Boss Tweeds.

From the roster of these unsung heroes comes CEGA - a Solar Power engineering/consulting company from California, a figurative Robin Hood who has made it its mission to save small business in an industry slated for complete corporate domination.

The booming Solar Industry, quite reminiscent of the dot com boom in the 90s, is quickly pervading the energy market through major mergers, corporate partnerships and government subsidies. One notes the heavily publicized deal between SolarCity and Walmart, or SunPower's partnership with Nissan last November.

On the ground floor of this situation are the independent contractors - licensed professionals who have made a living throughout the years doing construction and installations - plumbing, electric, heating, roofing - these professionals added a personal touch to the otherwise impersonal utilities industry.

The boom of the solar industry though, however positive, has been moving the utilities industry away from the public and into the private sector - challenging the future business of these contracting companies who have up until now primarily depended on the symbiotic relationship between themselves and the utility companies.

CEGA, an acronym for 'Clean Energy Group Alliance', pronounced "sAY-Ga", is noteworthy in this regard for creating a shield for these small contracting businesses and acting as their liaison into the Solar Industry.

CEGA effectively handles the administrative, engineering, and marketing side of things, leaving the contractor companies the freedom to operate independently and pursue their interests. CEGA is benefitted with a staff featuring DWP and Ebara Corp. backgrounds, as well as a centralized location in Encino, Los Angeles - serving communities from Fresno to San Diego.

Through this powerful vision of a small guy winning in a big guy's world CEGA has accumulated a strong network of over 50 contractor companies, many of whom CEGA saved from the brink of extinction. So, when will we have a commemorative plaque to those who fight for small business? Or is another Chase Branch necessary?

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