Italian sports car maker Ferrari said Wednesday it had sold close to 300 cars in China in 2010, an increase of nearly 50 percent on 2009 and the best result since the company started exports there.
In 2010, "Ferrari sold close to 300 cars in China," a result which represents "a further strengthening of the positive trend within the market in recent years," the company said in a statement.
If the sales figures for Hong Kong and Taiwan are included, China becomes "one of the top five international markets for Ferrari, an extraordinary result" considering the official network was opened there only six years ago, it said.
In order to meet Chinese demand for global luxury brands, Ferrari said it plans to "increase the number of dealerships from the current 10, with new dealers opening in a number of different cities in the next few months."
The company announced it will be celebrating its 999th Chinese client in Shanghai on January 14. "The number is especially auspicious as, in China, the number nine is considered lucky and represents longevity," the statement said.
Following the success in China, Ferrari is also set to enter the market in India, where the rapidly-developing economy has created enormous wealth among the urban elite.
The first Ferrari outlet in India is set to open "in the next few months," a company spokesman told AFP.
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